1. Introduction

Executive Forecast is a global media brand owned by White Ink House, LLC. We are committed to protecting your privacy and handling your personal data transparently. This Privacy Policy explains what information we collect through our website (https://www.executiveforecast.com), how we use it,and your rights regarding that information.

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2. Information We Collect

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2.1 Information You Provide

We collect personal information that you voluntarily provide when you interact with our website, including:

• Email address — when you subscribe to receive executive briefings and reports via the subscription form in our website footer.

• Name, email address, and message content —when you submit an inquiry through our contact form.

• Any information you provide when suggesting a contributor or requesting to be a contributor.

2.2 Information Collected Automatically

When you visit our website,certain information is collected automatically through cookies and similar technologies:

• Usage data — pages visited, time spent on pages, referring URLs, and navigation paths.

• Device and browser information — browser type, operating system, screen resolution, and language preferences.

• IP address and approximate geographic location.

• Cookies and similar tracking technologies —see Section 5 for details.

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3. How We Use Your Information

We use the information we collect for the following purposes:

• To deliver email newsletters, executive briefings, and reports you have subscribed to.

• To respond to your inquiries submitted through the contact form.

• To analyze website usage and improve our content, user experience, and site performance.

• To comply with legal obligations and protect our rights.

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4. Legal Basis for Processing (GDPR)

If you are located in the European Economic Area (EEA), United Kingdom, or Switzerland, we process your personal data under the following legal bases:

• Consent — when you subscribe to our mailing list or submit a form, you consent to the processing of your data for the stated purpose. You may withdraw consent at any time.

• Legitimate interest — we may process data for website analytics and improvement, where our interest does not override your fundamental rights and freedoms.

• Legal obligation — where processing is required to comply with applicable laws.

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5. Cookies and Tracking Technologies

Our website uses a small number of first-party technologies to keep the site running and to understand, in aggregate, how it is being used.

• Essential cookies — required for basic functionality such as authentication on our admin tools and remembering your light/dark theme preference.

• Anonymous analytics (Vercel Analytics, Vercel Speed Insights) — these count page views, measure performance, and identify referring sites in fully aggregated form. They do not use cookies and do not identify individual visitors.

• Session analytics (Microsoft Clarity) — captures anonymous session recordings and heatmaps to help us improve usability. Recordings are pseudonymous (no name, email, or account identifier is recorded) and are deleted automatically after 30 days. Clarity uses first-party cookies for session continuity; it does not share data with advertisers or third parties.

• Error monitoring (Sentry) — records the technical details of errors that occur while you use the site (e.g., a button failing to work). Personal data is stripped before transmission. Used only to diagnose and fix issues.

• Server monitoring (BetterStack) — records server-side logs and uptime status. Does not record personal information about visitors.

We do not use advertising cookies, retargeting pixels, or third-party trackers of any kind. We do not sell, share, or monetize your data.

You can opt out of Clarity by enabling "Do Not Track" or "Global Privacy Control" in your browser; we honor both signals.

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6. Third-Party Services

We use the following third-party services that may process your data:

• Google reCAPTCHA — to protect our forms from spam and abuse. Subject to Google’s Privacy Policy and Terms of Service.

• Webflow — our website hosting platform, which may collect basic server logs. Subject to Webflow’s Privacy Policy.

• Email service provider — to manage our subscriber list and send communications. Subscribers’ email addresses are stored by our email service provider.

We do not sell, rent, or trade your personal information to any third parties.

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7. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes described in this policy.Specifically:

• Subscriber email addresses are retained until you unsubscribe or request deletion.

• Contact form submissions are retained for up to 24 months to allow us to follow up and maintain records of inquiries.

• Analytics data is retained in aggregated,anonymized form and does not identify individual users after processing.

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8. Your Rights

Depending on your location, you may have the following rights regarding your personal data:

• Right of access — request a copy of the personal data we hold about you.

• Right to rectification — request correction of inaccurate or incomplete data.

• Right to erasure — request deletion of your personal data (subject to legal exceptions).

• Right to restrict processing — request limitation of how we use your data.

• Right to data portability — receive your data in a structured, machine-readable format.

• Right to object — object to processing based on legitimate interest.

• Right to withdraw consent — where processing is based on consent, withdraw at any time without affecting the lawfulness of prior processing.

To exercise any of these rights, please contact us at info@executiveforecast.com.We will respond within 30 days of receiving your request.

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9. International Data Transfers

Executive Forecast is based in the United States. If you are visiting our website from outside the United States, please be aware that your data may be transferred to, stored, and processed in the United States or other countries where our service providers operate. We take appropriate safeguards to ensure your data is protected in accordance with this policy and applicable data protection laws.

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10. Children’s Privacy

Our website and services are not directed at individuals under the age of 16. We do not knowingly collect personal data from children. If we become aware that we have inadvertently collected data from a child, we will take steps to delete it promptly.

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11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make material changes, we will update the"Last Updated" date at the top of this page. We encourage you to review this policy periodically.

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12. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us:

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Executive Forecast

Owned by White Ink House, LLC

Website: https://www.executiveforecast.com